VIF FAMILY

VIF stands for Very Important Family

"Being a VIF is above all an attitude, a lifestyle"

Those who are chosen are part of "the family" and are also VIFs! It is in this spirit that Julian Rivituso is now taking up the torch of the brand and perpetuating the VIF legacy with passion and authenticity; by his side, Andrea Farrugia joins the adventure to contribute to the brand's development. This is how Christian Audigier, in his autobiography "My American Dream," recounted the origins of these three letters that still sound like a rallying cry. He himself, but also the "Flamboyant" Jo Rivituso, Johnny Hallyday, Julien Chambon and more than 250 other show-biz stars, industrialists, writers, singers, internationally renowned actors, and people who are not famous but just as important to this great family, make up "the VIFs".

The VIF brand had already been born in Los Angeles.

Inspired by the Californian Kustom Kulture universe of the early 50s, with the legendary "Roaring Fifties," road myths like engines, Harleys, hot rods, tattoos, rock, music, freedom, without forgetting that spirit of tribe, gangs, and families. With a single slogan:

Never Give Up!Β 

VIF_SPEEDSHOP_BIKE

Succession

Today, Julian Rivituso and Andrea Farrugia, encouraged by the founding VIFs, have decided to take up the torch and continue to lead this great family with very ambitious projects.

The creation of new Rock’ Chic β€œVery Important Family” collections is a tribute to all the founding VIFs, but above all to Julian’s father, Jo Rivituso, a VIF from the very beginning who left us too soon.

Caps, T-shirts, and more: a line of jewelry and luggage that marries the β€œBorn to Be Wild” spirit with elegance.

VIF has just made a stunning entry into the world of edgy concepts that give this family, and those who identify with it, the desire to β€œRebel,” but with more exclusive class and elegance than ever...

VERY_IMPORTANT_FAMILY_ED_HARDY
VIF_BOAT